iMU course
The 7 Floors: The iMU Pitch Framework
Advanced 56 min 10 lessonsGold Standard
Course 5 of 7 in The Closer's Desk. Run a pitch that moves smoothly from hello to "let's do it," every time.
The iMU pitch framework: Lobby, Fit, Dig, Picture, Proof, The Ask, The LOOP and the Penthouse. Never skip a floor.
10 lessons, written by Steven Zee, Founder. General sales education; no income or results are promised.
What's inside
Lesson 1 · Why Pitches Wander
- Why Pitches Wander
Lesson 2 · The Lobby
- The Lobby
Lesson 3 · Floor 1, Fit
- Floor 1, Fit
Lesson 4 · Floor 2, Dig
- Floor 2, Dig
Lesson 5 · Floor 3, Picture
- Floor 3, Picture
Lesson 6 · Floor 4, Proof
- Floor 4, Proof
Lesson 7 · Floor 5, The Ask
- Floor 5, The Ask
Lesson 8 · Floor 6, The LOOP
- Floor 6, The LOOP
Lesson 9 · The Penthouse
- The Penthouse
Lesson 10 · Worksheet: Your 7 Floors Map
- Worksheet: Your 7 Floors Map
Lesson titles only. The lessons, videos and quizzes open inside iMU.