The Athlete Brand Blueprint: Become More Than Just an Athlete
Beginner 41 min 9 lessonsGold Standard
Build a personal brand as an athlete: find your story beyond the scoreboard, write a positioning statement, create content around your training schedule, grow a real community, pitch partnerships professionally and plan for life after your playing career.
9 lessons: 1 audio lesson (25:47 of listening) and 8 short reads, plus a 5-question quiz. By iMU. Members only.
Go deeper in the iMU Library: The Athlete Brand Blueprint (book), plus 4 matching guides in Guides: The Content Batching System for Athletes; The Athlete Sponsorship Pitch Manual; Pre-Launch Personal Athlete Brand Audit; 7 Specific Actions Elite Athletes Take Early.
General education. Examples and figures are illustrations; no income or results are promised.
What's inside
- Welcome: How This Course Works
- Listen: The Modern Athlete Brand
- Day 1: Stop Renting Attention: Use Your Athlete Advantage Now
- Day 2: Find Your Story Beyond the Scoreboard
- Day 3: From Themes to Thesis: Craft Your Positioning Statement
- Day 4: Content Without Burnout: A Training-Integrated System
- Day 5: From Views to Believers: Build a Community That Sticks
- Day 6: Stop Begging for Deals: Pitch Partnerships Professionally
- Day 7: Beyond the Jersey: Plan Your Post-Career Engine
Lesson titles only. The lessons, videos and quizzes open inside iMU.