The Neuromarketing Edge: 7 Days to Brain-Friendly Marketing
Intermediate 37 min 9 lessonsGold Standard
Use findings from consumer psychology, ethically, to make your marketing easier to notice, read and trust: pattern interrupts, curiosity, cognitive fluency, social proof, risk reversal and honest urgency, pulled together on one page.
9 lessons: 1 audio lesson (21:28 of listening) and 8 short reads, plus a 5-question quiz. By iMU. Members only.
Go deeper in the iMU Library: The Neuromarketing Edge (book), plus 4 matching guides in Guides: The Complete Neurological Friction Audit; Is Your Marketing Brain-Ready?; 21 Brain Triggers That Make People Stop, Read, and Buy; Put Neuromarketing to Work Today.
General education. Examples and figures are illustrations; no income or results are promised.
What's inside
- Welcome: How This Course Works
- Listen: Marketing to the Subconscious
- Day 1: Stop Fighting the Brain: Why Most Marketing Gets Filtered Out
- Day 2: Meet the Brain's Bouncer: Ethical Pattern Interrupts
- Day 3: Turn Seconds Into Minutes: The Science of Curiosity
- Day 4: Make Your Pages "Brain-Easy": Design for Cognitive Fluency
- Day 5: Social Proof That Works: "People Like Us"
- Day 6: Overcome Last-Mile Fear: Risk Reversal and Honest Urgency
- Day 7: Your One-Page Neuromarketing Strategy Matrix
Lesson titles only. The lessons, videos and quizzes open inside iMU.