The Science of Color in Branding: Build Your Brand Color System in 7 Days
Beginner 36 min 9 lessonsGold Standard
Choose brand colors on purpose: what color communicates, positioning before palette, a four-tier palette, making it work across every touchpoint, testing contrast and accessibility, and locking it into a simple brief.
9 lessons: 1 audio lesson (20:48 of listening) and 8 short reads, plus a 5-question quiz. By iMU. Members only.
Go deeper in the iMU Library: The Science of Color in Branding (book), plus 4 matching guides in Guides: Write the One-Page Color Brief; Pre-Launch Brand Color Stress-Test; 20 Color Mistakes That Make Brands Blend In; Brand Color Strategy Prompts.
General education. Examples and figures are illustrations; no income or results are promised.
What's inside
- Welcome: How This Course Works
- Listen: The Brand Color Code
- Day 1: The 90 Seconds That Decide Everything
- Day 2: What Your Color Is Actually Saying
- Day 3: Position Before Palette
- Day 4: Build Your Four-Tier Palette
- Day 5: Make Your Palette Work Everywhere
- Day 6: Make Sure Your Color Holds Up
- Day 7: Lock It In and Start Your 30-Day Build
Lesson titles only. The lessons, videos and quizzes open inside iMU.